Manchester Airport has launched its first multi-channel, multi-audience advertising and marketing campaign to showcase the breadth of locations it provides to the USA.
The #USADirect campaign will see the airport attain out to all areas of its catchment space that spans as far north because the Scottish Borders, south to the Midlands, east to Yorkshire, and west to Merseyside and North Wales.
Dedicated print and radio advert campaigns will go dwell throughout the eight month campaign in Liverpool, Leeds, Birmingham and Newcastle.
These will probably be built-in with an aligned social media campaign and experiential occasions.
The campaign is about to achieve in extra of ten million folks and can spotlight all of Manchester Airport’s 13 American locations.
Patrick Alexander, head of selling at Manchester Airport, stated: “Manchester Airport continues to develop its lengthy haul providing, notably to America, which is one cause why we’ve got launched our #USADirect campaign.
“Another cause is a number of, smaller, regional airports have misplaced their connections to the USA, so what higher time to showcase the providing from Manchester, which has wonderful floor transport hyperlinks to those cities, making it a viable selection for a direct flight to America.
“The multi-channelled approach will ensure we maximise reach and penetrate a range of audiences, ensuring key messages are delivered to the right demographic through the most appropriate medium.”
A wealth of USA locations have launched in the previous couple of years from Manchester together with Miami, Los Angeles, Atlanta and Boston.
This yr additionally sees two carriers launch San Francisco.
Outside of London, Manchester is the one airport within the UK to supply these routes.
Manchester Airport is the UK’s third largest with 25.6m annual passengers.