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Booking.com launches the second version of its Booking Explorers campaign. The sequence is a follow-up to final yr’s with extra inspiring journey tales from main personalities throughout Asia Pacific.
“As the world returns to travel with great enthusiasm, we want to inspire travellers in Asia Pacific through the rich stories of our Explorers,” stated Laura Houldsworth, managing director for Asia Pacific. “They are truly inspirational with their desire to keep exploring despite the challenges faced — and now they invite us to dig deeper into the sights and cultures of the countries they call home and the destinations we likely have yet to discover. I hope these stories stir travellers everywhere to open their hearts and minds to new experiences and put sustainability at the forefront of all they do.”
As the world continues to open up, journey is formally again with a vengeance and individuals are able to reconnect with the locations, cultures, folks and experiences that they love. In this second version of Booking Explorers, they proceed to have a good time the adventurers and trailblazers amongst us who’ve been preserving the spirit of journey alive, regardless of the struggles and disruptions we proceed to face post-pandemic.
This yr’s campaign options 5 new personalities from Australia, India, South Korea, Vietnam and Japan. Former MasterChef Australia grand finalist, Simon Toohey, is all the time looking out for brand spanking new flavours and concepts by way of his travels. He takes us on a culinary journey by way of Victoria, Australia. Upcoming Bollywood actor and Mumbai native Shanaya Kapoor has all the time lived life within the highlight however is now able to make her performing debut in Indian cinema.
She shares what she loves about Mumbai and the must-see locations round India. Multidisciplinary artist MY Q brings us by way of each nook of South Korea – from underground music scenes to up to date artwork galleries. Nature-loving life-style persona Tran Quang Dai advocates for sustainability, not solely in his lifestyle, however in travelling too as he takes us by way of Vietnam. And lastly, Japanese supermodel Ai Tominaga, a well-known face in high fashion, shares her love for tranquillity, the great thing about nature, and the countryside.
Through this yr’s Explorers, they proceed to have a good time the relentless spirit of journey, and their want to maintain experiencing and exploring all issues new and acquainted, whether or not it’s in their very own backyards or round their dwelling international locations. However, as a lot of the world seeks to journey once more, we additionally recognise the necessity for sustainability: from avoiding single-use plastic and making sensible, accountable selections when selecting stays, to remodeling how and the place we journey to in order that we minimise our influence on the locations we go to; and hopefully depart our locations higher than once we first arrived.
The put up Experiencing Asia with ‘Booking Explorers’ campaign appeared first on Travel Daily.